there’s a new clinically-
RELEVANT BOTANICAL on the block.
Feiolix® is a whole-fruit powder derived from feijoa (Acca sellowiana), a distinctive, aromatic fruit cultivated extensively in New Zealand.
Traditionally consumed fresh during autumn, feijoa is now emerging as a clinically relevant botanical ingredient due to its naturally high fibre and polyphenol content.
For brands developing products in gut health, blood glucose management and metabolic support, feijoa offers a differentiated fruit-based platform beyond commoditised ingredients.
What Is
Feijoa?
Feijoa is an evergreen fruit native to South America and successfully cultivated in New Zealand for over a century. The fruit is oval, green, and highly aromatic, approximately the size of a chicken egg.
Unlike globally industrialised fruits, feijoa remains relatively under-commercialised, contributing to its differentiation as a functional botanical ingredient.
Botanical name: Acca sellowiana (syn. Feijoa sellowiana)
Feijoa Nutritional &
Bioactive Profile
Feijoa is naturally rich in:
- Dietary fibre (soluble and insoluble)
- Polyphenols
- Flavonoids
- Vitamin C
- Diverse plant phytonutrients
A significant portion of its fibre and polyphenol content is concentrated in the skin, supporting the rationale for whole-fruit utilisation.
health benefits
of feijoa.
Digestive Health &
Microbiome Support.
Feijoa’s fibre composition supports:
- Bowel regularity
- Increased stool bulk
- Fermentation by beneficial gut bacteria
- Production of short-chain fatty acids
The combination of fermentable fibre and polyphenols contributes to microbiome modulation, supporting digestive system balance.
Whole-fruit matrices such as feijoa preserve structural integrity that isolated fibres do not replicate.
Blood Glucose
Management.
Feijoa’s fibre structure may assist in:
- Slowing carbohydrate digestion
- Supporting improved post-prandial glycaemic response
- Enhancing satiety signals
Polyphenols further contribute to metabolic pathways associated with glucose regulation.
These properties make feijoa highly relevant in product concepts targeting:
- Blood glucose balance
- Weight management
- GLP-1 aligned formulations
For mechanistic insights and research data, visit our Science Behind Feiolix® page.
Metabolic Health
Support.
Polyphenol-rich fruits are increasingly studied for their role in:
- Oxidative stress modulation
- Inflammatory pathway regulation
- Insulin signalling support
- Cardiometabolic balance
Feijoa’s phytonutrient profile supports positioning within broader metabolic health categories, including metabolic syndrome support strategies.
Explore formulation concepts within our NPD Support section.
Antioxidant
Activity.
Feijoa provides vitamin C alongside diverse phenolic compounds contributing to antioxidant capacity.
Antioxidant activity supports:
- Cellular protection
- Healthy ageing narratives
- Cardiometabolic resilience
The whole-fruit composition of Feiolix® ensures preservation of this broad-spectrum phytonutrient profile.
The Whole
Fruit Advantage.
Feiolix® is produced from the entire feijoa, including the skin.
This approach preserves:
- Fibre-bound polyphenols
- Insoluble fibre fractions
- Full phytonutrient diversity
- Natural fruit matrix synergy
Whole-fruit powders maintain botanical complexity and structural integrity, aligning with clean-label and naturally positioned product development.
For detailed clinical research and scientific substantiation, refer to Science Behind Feiolix®.
Feiolix®: Designed for
Product Innovation.
To access technical documentation, positioning materials and formulation support, visit our NPD Support section.
Capsules
Functional
beverages
Powder
blends
Metabolic
health
formulations
Blood
glucose
support
products
GLP-1
related
innovation
concepts
